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Services: Examples: Customer Relationship Management
 
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Customer Relationship Management Services

Introduction:

Many companies are not getting full benefits from Customer Relationship Management (CRM) projects that could possibly not be customer-focused, or are too monolithic, complex and without focus. Without implementing measures for customer value and analysing those measures there is minimal benefit derived from CRM. CRM implementations need to be used to effectively link business activities such as direct sales, marketing, and service with customer interactions whether face-to-face or via phone, fax and email. Effective CRM strategies can help any company to provide competitive advantage through improved organisational effectiveness. Organisations that suffer from any of the following problems can benefit immediately from a fresh CRM initiative:

  • Competitors are innovating at a faster rate.
  • Lack of information sharing across departments
  • Business opportunities lost due to lack of information and immediate actioning.
  • Key staff leaving, and along with them their knowledge, expertise, and contacts.
  • Repeated failures and inconsistent business performance.
  • Supply disputes.

What are we offering?

We can help you with a CRM Consultation.

We work with you to define your unique CRM system including processes, information content, technology applications, and a dashboard of performance measures based on your goals, people, processes, content, technology and budget. We design a technical solution using best-matching products available, implement and support it.

 
What are the benefits?

This service leads to effective CRM through better understanding of customers, with internal performance metrics and actionable plans using the insights provided. This helps to produce:

  • Quick identification of improvements to Business processes from an independent expert.
  • An overall customer picture for customer serving staff for improved customer satisfaction and more repeat business.
  • Proactive sales calls for additional revenue generation.
  • Matching your requirements while setting realistic expectations on implementation timelines.
  • Identification of key customer segments for intelligent marketing campaigns.
  • Impressive cost savings and increased speed of innovation for greater investor/shareholder confidence.

 
What do we do?

We take the lead or facilitate you to:

  • Scope the project in a discussion with your senior management.
  • Functional requirements, technical requirements, user requirements, other stakeholder requirements.
  • Define the requirements through interviews and workshops with key stakeholders.
  • Analyse and evaluate the current information infrastructure (processes and technology, soft and hard) and possible previously failed CRM initiatives.
  • Develop a resulting approach and design the associated solution, which we can then implement and support.

What do you have to do?

How long will it take?

  • The time required depends on the requirements and the type of activity undertaken. In an initial free consultation we can give you a realistic indication.

What do you have to invest?

  • In an initial free consultation we will discuss with you what will give you best value for money.
OR

Contact Plutonic Zoo to explore what can be accomplished for your organisation.

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